Kim Crawford is among the non-Italian brands producing their own versions of the popular bubbly
As Prosecco sales continue to boom, foreign wineries want to join the party
If the wine is seen to be well-made and well-priced, I suspect Kim Crawford fans will lap it up. A considerable number might not even make the distinction that the wine was made in Italy. The allure of Kim Crawford will be enough to trigger the purchase.They may embrace the reputation of Mionetto, which has been making wine for 130 years in Valdobbiadene, the small village where some of the top Proseccos are made.
Kim Crawford launched its inaugural Prosecco in Ontario for $22.95, a premium price point in an incredibly competitive category. Personally, I’d spend a dollar more to enjoy the more racy and refined character of Nino Franco Rustico Brut Prosecco di Valdobbiadene Superiore. But the softer, sweeter style of the Kim Crawford version is sure to be more in line with the tastes of its fan base.
Successful Cava producer Freixenet, which is credited as being the largest producer of traditional method sparkling wine in the world, launched its own Prosecco label in 2017. At the time, the company explained it identified a need for a high-quality product in the category.
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