The publicity stunt promoting Curtiss Candy Co. products took place across the region and the country, encouraging kids to gather for scheduled candy drops.
Many kids looked hopefully into the Inland Empire skies early in 1929, searching for the ultimate sweet reward.
During the end of February and much of March 1929, the Curtiss candy plane dropped its products to kids from the Inland Empire to Whittier, Pasadena, San Pedro, Ventura and Escondido. “There were kids everywhere in a big open field … we had big fields everywhere then,” recalled Eugene Piester in a 2010 oral history about how he and his brother walked from Norco to Corona for the Feb. 28 candy drop.
Piester said the candy drop was augmented by the arrival of a Curtiss truck that provided even more of the goodies. “We just stuffed our pockets because they were free. I don’t think any of them made it home: I mean that was a long walk and kids get hungry.” The California candy drops were apparently the last for the Baby Ruth Flying Circus, the program likely doomed that year by the arrival of the Great Depression.
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