The mega music deal 'just shows that the music business is growing and opportunities are coming.'
As Big Machine Label Group begins itsas part of Scooter Braun’s Ithaca Holdings, leading Nashville music executives expect it to be business as usual at the record and publishing company founded by Scott Borchetta in 2005. At least for now.
The Big Machine purchase is Braun’s biggest foray into Nashville, which, in addition to the pact with Morris Higham, includes a recently renewed partnership with Jason Owen’s Sandbox Entertainment, management home to Kacey Musgraves, Midland, Dan + Shay and Kelsea Ballerini. As of March 2018, Braun added Zac Brown Band to his roster at SB Projects, which also handles Ariana Grande, Justin Bieber and J Balvin, among others.
The June 30 deal included a further infusion of capital into Ithaca by private-equity firm, Carlyle Group, which had previously invested in Braun’s holding company.
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