What to expect from Marvel’s Comic-Con presentation — and why it’s so pivotal SDCC
is a space known for big stunts, for which studios spend serious money to gain street cred — from $1 million on the low end to as much as $5 million for a multipronged marketing effort, several high-ranking executives tellMarvel will also face increased attention due to the absence of its box office nemesis, DC Films, the Warner Bros.
In the past, Marvel has trotted out concept art and computer graphics tests to illustrate its vision for a given film. When all else fails, it has relied on pure spectacle.stormed the convention hall as his treacherous “Thor” character Loki, delivering a four-minute monologue threatening the humans inside his panel. In 2012, Downey Jr. danced the length of Hall H to Luther Vandross’ “Never Too Much” while giving high-fives with his Iron Man glove.
“But from the very first moments of seeing that initial footage, you knew how special that was. The key is in replicating what they did there.”
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