SXSW is among Austin's largest events, with 300,000 people expected to attend across the conference and festivals.
A view of the Austin Convention Center during the 2022 SXSW Conference and Festivals. Photo: Travis P Ball/Getty Images for SXSWIf you're new here, SXSW is among the city's largest events, with 300,000 people expected to attend across the conference and festivals.
It's long been a breakout opportunity for musicians and indie film producers hoping to connect with power players.The festival starts Friday and ends March 19, with airport officials warning of a busy spring travel period through April 2. Angela Yee and Lizzo speak onstage during the 2022 SXSW Conference and Festivals at the Austin Convention Center. Photo: Chris Saucedo/Getty Images for SXSWLike previous years, most SXSW events will be held in the downtown area, surrounding the Austin Convention Center, the Red River Cultural District, Rainey Street and the Paramount Theatre.
Plus, 285 total projects will be screened at the Film and TV Festival. That's compared to 234 projects screened in 2019.
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