TAG Heuer applies its watch aesthetic to eyewear; a ride on the Venice Simplon-Orient-Express with Jean Paul Gaultier’s new scents - and more
TAG Heuer is best known for high-end motorsports watches such as the Monaco, Formula 1 and Carrera, but its latest collection expands the Swiss brand’s repertoire into an altogether different category of accessories. Available at TAG Heuer boutiques globally this summer, its new eyewear line lends the brand’s signature sporty character – and its reputation for advanced materials and technologies – to a range of distinctive sun and optical glasses.
To envision a line of eyewear that lives up to the brand’s name TAG Heuer brought on Italian architect Renato Montagner, whose previous clients range from luxury automaker Bugatti to snowboarding brand Burton, as creative director. “Each model upholds the highest standards, with high-performing materials and details designed for optimal performance in all conditions,” Montagner says of the new collection.
The latter is made-to-order at the nearby O.H. Sjögren furniture factory, one of the oldest in the country, reflecting Svenskt Tenn’s prescient other founding pillar: long-term sustainability. Much of the company’s manufacturing is still in Sweden and to ensure its longevity, Ericson set up a foundation that links its ownership structure to reinvestment and research.
That’s something journalists and tequila specialists Scarlet and Grover Sanschagrin have drawn attention to with their additive-free certification and listings on their website, Taste Tequila. Brands, including fully certified Canadian-owned Elevacion 1250 and Siempre Tequila, qualify after allowing inspectors access to facilities and samples in the spirit of transparency.
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