Nicotine pouches with candy-like flavours have captured the attention of health advocates and government officials who fear youth may become addicted to them in Canada.
In the United States, sales have soared for Zyn, a tobacco-free nicotine pouch made by Philip Morris, with about 350 million cans that have shipped in 2023, CNN reported.isn't available in Canada, the B.C. government last Wednesday announced new regulations to make it harder for minors to buy Zonnic, another brand of nicotine pouches sold by Imperial Tobacco Canada since October.
Health Canada said it is working on regulatory and policy measures to prevent youth from accessing nicotine products. Placed between the cheek and gum, the small tobacco-free pouches release nicotine with the aim of helping people become less addicted to smoking. Nicotine is a stimulant drug that acts on brain receptors to increase dopamine release, Zawertailo said. "This means that products that contain nicotine can produce dependence where a person can feel withdrawal effects and strong urges to use the nicotine product," she explained.
"What is certain is that they are addictive as they contain enough nicotine to be able to fulfill a smoker's cravings for nicotine," Doucas said in an email to CTVNews.ca. "The neurological impacts are that nicotine makes them more likely to engage in other risky behaviours and this makes them more likely to become addicted to other drugs as well. … So, there is this concern that pouches serve as an on-ramp to other nicotine products and cigarettes.
While Prabhat Jha said nicotine pouches are not safe and long-term use of nicotine can cause diabetes, the professor and chair in global health and epidemiology at the Dalla Lana School of Public Health at the University of Toronto said the products are effective for their intended purpose of helping people to quit smoking.
Zawertailo said nicotine is toxic at high doses, especially in people who do not smoke and aren't tolerant to the effects of nicotine. "That is what happened with vaping, and explained why the tighter federal regulations on advertising came in 2020, some 2 years after the nicotine vaping products become legal in Canada and the youth craze that followed," Doucas said."And it kind of could easily become like the 'Fidgets Spinner of nicotine' – something that becomes a fad," she said. "They're attractive, it's got cool little cans.
While the federal government regulates the classification of nicotine products, Jarbeau said provinces and territories regulate the sale. "Provinces and territories are encouraged to explore measures to restrict access in their jurisdictions, similar to what British Columbia has recently announced, while the federal government assesses regulatory and policy options that may be implemented at the federal level," she said.
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