What Nike's slashed full-year guidance signals about consumers

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What Nike's slashed full-year guidance signals about consumers
Julie HymanRevenue GuidanceConsumer Habits
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Shares of Nike (NKE) continue to fall, with the stock down 21% in the last five days. The company posted its second quarter results after the bell on...

) continue to fall, with the stock down 21% in the last five days. The company posted its second quarter results after the bell on Thursday, cutting its full-year revenue guidance and citing pressure from changes in consumer habits .joins Wealth! to break down Nike 's latest quarterly performance and what it signals for the company and the state of the consumer.

And Nike is now saying that that will decline 10% in its fiscal first quarter, which is what we're in right now and that for the full year, we will see a decline what in the low single digits here, um, for that revenue.Part of it is a macro problem, right? So now Nike is sort of trying to refresh a lot of its existing brands, but she said that's gonna be a difficult transition.

So it's not that consumers don't want anything but they really need to be pursued, waited in order to be buying this new stuff.

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Julie Hyman Revenue Guidance Consumer Habits Quarterly Performance

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