Yoga\u002Dwear maker is betting big that this pandemic trend sticks around\u000D\u000A
Online exercise courses have surged in popularity through the pandemic, with gyms and fitness studios closed and most people confined to their homes.
Lululemon’s decision to make the $500-million deal in such a “tenuous” mergers-and-acquisitions atmosphere shows how firmly the company believes in the future of home fitness, Fitzsimons said. The brand is in the midst of a three-year expansion plan, pushing into work attire and self-care lines, with a goal of doubling both menswear and digital sales and quadrupling international sales by 2023.
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