If government regulators prevail in the biggest U.S. antitrust trial in a quarter century, it’s likely to unleash drastic changes designed to undermining the dominance of the Google search engine that defines the internet for billions of people.
The Google sign is shown over an entrance to the company's new building in New York on Wednesday, Sept. 6, 2023. If government regulators prevail in the biggest U.S. antitrust trial in a quarter century, it's likely to unleash drastic changes designed to undermining the dominance of the Google search engine that defines the internet for billions of people. biggest U.S.
“The judge can compel Google to open the floodgates so more startups and third-party competitors can put greater competitive pressure on Google, which will create higher quality online services,” said Luther Lowe, senior vice president of public policy at Yelp. The online business review site has been one of Google's harshest critics while spending more than a decade railing against a strategy that favors its own services in search results.
Should that happen, experts believe the most likely remedy in the U.S. would be a requirement for smartphones and web browsers to display a palette of different search engines during the setup process. That's something already being done in Europe, where all indications, so far, are that most people are still opting for Google.
Florian Schaub, associate professor of information at the University of Michigan, believes the fairest outcome in the trial would an across-the-board ban on all default agreements between two companies.
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