The “lifestyle” space is notoriously white, and for Roman to single out Chrissy Teigen and Maria Kondo comes off as pointed, given that there are so many white people (like Gwyneth Paltrow) doing the same thing
“The fact that it didn’t occur to me that I had singled out two Asian women is one hundred percent a function of my privilege ,” Roman writes. “I know that our culture frequently goes after women, especially women of color, and I’m ashamed to have contributed to that.”Roman may have summoned the monkey’s paw when she, “Dear lord please let me get through this pandemic without a backlash, my shallot pasta popularity is all I have in these dark times.
The backlash also reveals the limits of what Kristin Wong calls Roman’s “too cool to care” persona. In the New Consumer, Roman brags that she runs her own social media and communications, however sloppily. “The Internet loves authenticity and admitting you’re a creative mess who doesn’t understand business reads as authentic,”. “By shunning how it all works, you’re raging against the capitalist machine, which only makes you more appealing to it.
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