What Does George Strait's Record-Breaking Performance Say About Texas A&M's Culture?

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What Does George Strait's Record-Breaking Performance Say About Texas A&M's Culture?
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George Strait performed a 32-song setlist to the largest concert crowd in United States history at Kyle Field. It says a lot about him, yes, but it also speaks to the Texas A&M Aggies' culture and what they're willing to rally behind.

COLLEGE STATION, TX. — Standing backstage still wearing the button-up shirt on his back he promised to give away one lucky fan who won the online raffle, George Strait smiles and holds up a blue, crumpled-up sticky note.

Rumors had been flying about the possibility of George Strait performing at Kyle Field well before its official announcement. Between him and a Mexico vs. Brazil soccer match that took place at the stadium during the annual MexTour, it was clear that Texas A&M knew what kind of space it had.“All of us in athletics are trying to think about, how do we activate these spaces?" Texas A&M Athletic Director said of Kyle Field's new ventures.

At most, tickets were going for thousands apiece. At the cheapest, they were just under $100 for the seats in the back row of the top deck, yet they all sold. Strait managed to demand a crowd large enough for Kyle Field to resort to standing room only on the concourse in addition to floor space.Before playing at Kyle Field, Strait had performed for a crowd of over 104,000 at AT&T Stadium in Arlington back in 2014 for his "Cowboy Rides Away" tour.

One look at the venue the night of his show in Aggieland, however, revealed that this particular concert was a Texas A&M event. Strait performed 32 of his hits to a crowd proudly wearing light-up wristbands to make the experience even more immersive, starting with "Stars On the Water" and ending with "The Cowboy Rides Away."

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