One of the many questions facing the TV industry these days is: What happens to sports fans when there are no sports to watch?
It’s a stat that becomes even more ominous when you take into account that a full 10% of fans didn’t watch any linear TV at all once sports were unavailable.
NBA fans, it seems, are the most loyal of all sports fans, at least when the season is actually happening—meaning that they will frequently watch shows related to basketball likeIt will be interesting to see how long that behavior is maintained: Will fans continue watching basketball-related shows because they have withdrawal, will they take to watching the classic basketball matchups that ESPN and others have been showing, or will they move on to something else as they wait for the 2020-21...
This is not, of course, an either/or scenario: There are plenty of fans who fall into both camps to one degree or another, but most will lean more one way than the other.With live sports off the air, advertisers who want to reach fans of the major sports leagues—generally men in their 40s, 50s and 60s—will have to look at alternatives.
While TNT and TBS have plenty of sports programming and the NFL Network obviously shows football games, AMC has no sports programming and shows a range of original programming, library classics and movies. A+E is also an outlier, showing original and library non-fiction programming and movies.
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