Very few people can successfully speak the language of business and art fluently. Meet the woman well known for maintaining artistic integrity while bringing brand solutions to market. Longmyer shares her blueprint and what creative entrepreneurs need to do to get noticed by decision makers
Earning the trust and respect of artists, influencers, and Fortune 500 companies alike is no easy feat. Very few people can successfully speak the language of business and art fluently because there has long been a disconnect between brands and creatives. Companies eager to encapsulate “cool” are not often aware of the subcultures that will help them do so authentically.
Katie Longmyer is a trusted voice. Paving her way through the music and nightlife industries since she was 16 years old, Longmyer has earned the ear of influential figures in the fashion, music, tech and lifestyle spaces. Having a stacked rolodex of relationships that she can count on has been her greatest value proposition and helped propel her into starting a successful business.
every single person you talk to is valuable even if you think that they’re not supposed to come to your party, even if you’re in a rush, every single person that you encounter has something to contribute and you should engage them.” Her work philosophy became that the more people she spoke to, the more people that she could amass into her community for a better return. No longer a part of the club promotion world, Longmyer believes that this lesson can translate for social media as well.
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