Justin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.
Halloween is just days away, and Google data is starting to give an indication of what costumes are most popular in 2023.
But searches for Barbie costumes are about four times higher this year than last, according to Google data. Despite her mega tour and subsequent concert film, Taylor Swift failed to reach the top 20, coming in at No. 22. Searches for Taylor Swift costumes have tripled from 2022. 4) WitchThe data does not distinguish which costumes are most popular among children or adults. According to the National Retail Federation,more adults are planning on celebrating Halloween than ever before.
“Probably not to anyone’s surprise, a lot of it was influenced by the year’s top movies and shows, so Barbie came in as the No. 3 costume for adults,” Katherine Cullen, NRF vice president of industry and consumer insights, said.
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