The 10,000 steps a day rule started as a marketing scheme—here’s what it teaches us about goal-setting
. We can learn a lesson about motivation from this marketing campaign that eventually influenced common knowledge about health, she writes.Although the 10,000 steps a day target wasn’t rooted in science, it motivated generations to move more. Having a number to track and a way to track it is incredibly powerful for motivation, Dr. Fishbach tells Well+Good. Numerical targets put easy-to-measure parameters around a goal—they tell us “how much” and “by when.
“Numerical targets allow you to see that you’re halfway through, or 10 percent into the goal,” Dr. Fishbach tells Well+Good. “Further, once you set a numerical target, you see anything below it as a loss, which you deeply care to avoid. You’d hate to stop 100 steps from your step target.” “You shouldn’t expect to be able to reach a good target every time, but at least some of the times , you’ll know for sure whether you’ve reached it and exactly what to do ,” Dr. Fishbach says. Finally, it’s important that you feel ownership of the goal — you won’t be as motivated to complete a goal your boss or a physical trainer set for you, for example. “If you consult an expert, have them offer a range so that you can choose the specific number,” Dr. Fishbach says.
Even knowing that 4,400 steps may be sufficient depending on your age, Dr. Fishbach recommends aiming higher. “Set it to 5,000, and then let yourself fall short sometimes,” she says.
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