It's an approach where companies, like Netflix, use the brand name to lure investors to fuel growth plans banking on the idea of long-term potential.
WeWork, the office space company that is soon scheduled to go public, is reportedly looking to raise cash for the company by selling junk bonds, according to Bloomberg. It's an approach taken by Netflix, Uber, and Tesla in the past where companies use brand name to lure investors to fuel growth plans — banking on the idea that those investors value potential when it comes to investments. WeWork's flailing IPO plans could see a return to the high yield space to find funding.
WeWork, the office space company that is soon scheduled to go public, is reportedly looking to raise cash for the company by selling junk bonds, according to Bloomberg. It's an approach taken by Netflix, Uber, and Tesla in the past where companies use brand name to lure investors to fuel growth plans — banking on the idea that those investors value potential when it comes to investments. WeWork's flailing IPO plans could see a return to the high yield space to find funding.
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