There are hundred of 'Spoons' pubs across the UK
JD Wetherspoon has come under fire for a 'trick' said to make customers 'spend more money'. It's all to do with its menus, though chain bosses have denied the 'design feature' being a profit-boosting ploy. Jade Jordan, customer experience expert at digital marketing agency Add People , told the ECHO there are a number of ways food and drink businesses get us to hand over more cash, such as trying upsell products on an order, and offering double measures for spirits.
This is purely a way to convert more customers into ordering, as studies show that removing the sign disassociates the money from numbers, so you don’t feel like you’re spending money. 'Without it, the price and number are less meaningful. Wetherspoon removes £ signs from lots of its printed food menus. But they also use pound-signs when they want to draw your attention, such as a deal or promotion'.
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