WestJet Rewards members say upcoming loyalty program changes are laughable

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WestJet Rewards members say upcoming loyalty program changes are laughable
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Changes requiring people to spend more to move up in program’s tier status have received mostly negative reviews from its members

“Gold member here, the whole program is trash.” – Claudia on Vancouver Island“They make it sound like they are doing us a big favour … laughable.” – Brady in Calgary

in other transportation charges, taxes and fees, for a total of $478. Under the new rules, a business traveller must fly that route 33 times and spend $15,744 to achieve platinum status. Prices fluctuate, so earning status quicker or longer is possible. Platinum members and those travelling in premium and business cabins now exclusively board first in Zone 1. Gold members previously also boarded in Zone 1, but now they’re relegated to Zone 2.

Now the spending requirements are $2,000, $8,000, $12,000, $16,000, $20,000, $30,000, $40,000 and $50,000, and gifting gold status is no longer an option. Those spending gaps are ridiculous. WestJet is trying to highlight how you can now earn a milestone reward earlier, but you can only choose from 20 WestJet dollars, $200 in tier qualifying spend for the current year and a $25 Skip – formerly SkipTheDishes – gift card.

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