Despite heavy promotion, stellar reviews, and awards buzz, West Side Story stumbles at box office.
is currently showing in theaters only.
For a bit of anecdotal, non-scientific market research, my boomer parents, who used to go to the movies once a week if not more, were set on makingtheir big vaxxed, boosted, and masked return to the cinema. Then news of omicron hit , and they pivoted back to “well, we’ll see it on streaming.
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