THR's Food TV Issue Cover: Inside Hollywood's growing hunger for culinary shows
from its contestant pool, also ranks among the most successful U.S.-originated formats — exporting to 24 foreign territories and prompting six American spinoffs. It's now greatly subsidized by the states where it films each season, the most recent of which offered up $1.5 million in tax incentives.
. "Food is daunting on broadcast," admits Rob Mills, ABC's senior vp of alternative, late-night and specials. "It just operates differently because Gordon Ramsay has really corned the market."His current deal with Fox, which doesn't expire for at least a year, allows him to produce for other outlets but not appear on camera anywhere but Fox — or Nat Geo, which was in the Ramsay business before Fox closed the cable network's recent sale to Disney.
Price tags as big as Ramsay's are not the norm — which is a crucial reason why food TV is so appealing and easy to scale. The genre's most expensive offerings, which run north of $1 million for an hour, tend to be competitions like Ramsay's or 2018 Netflix swing. Some Food Network shows are said cost less than $200,000 an episode — though that's below both the industry average and typical $400,000-per-hour spend at Discovery.
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