Hyundai stands out with its weird gimmicks.
With brands struggling to maintain their identities in an age of silent electric cars with incredible performance, many are leaning into gimmicky features to find traction on the road aheadThe Hyundai Ioniq 5, with its pixelated lights and evocative design, is part of a trend of weird cars that are trying to make a statement in the age of electrification.
Cars are, by my estimation, getting weirder on the whole. While an endless number of oddball models have come and gone over the decades, we’re presently awash in an incredible density of quirky gimmicks and outré styling exercises. Why? Because the looming wave of electrification is traditional brands have historically leaned upon as differentiators. Now, they’re desperately striking out in bold new directions while there’s still time.If there’s one brand typifying this oddball moment, it’s Hyundai. The company, and its sibling brands Kia and Genesis, have been really pushing the boundaries of good design for the past decade or so, yet somehow, the weirder their cars get, the better they look.
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