Wedding Gowns Aren’t the Main Story for This Brand-New Bridal Designer

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Wedding Gowns Aren’t the Main Story for This Brand-New Bridal Designer
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Attention, brides-to-be! If you don't want to wear a gown at your wedding, then this is the designer for you.

, last summer, but her knack for all things ivory has turned her into a burgeoning resource for the aisle-bound. Having grown up between Chicago and Pakistan, she has built her brand around the idea of modernizing the “uniform” of Pakistani women. Elegant matching sets are the foundation of their wardrobe: jackets and trousers, tunics and wide-leg pants, long skirts and blouses.

The response from brides has been so strong, in fact, that Abbasi decided to build on the momentum with a full-on bridal collection, and she’s givena first look at her hand-embellished caftans, sheer feathered dusters, and raw silk suits. At first glance, Sahroo stands out from other bridal collections because gowns aren’t the big story.

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