.TYBXYZ is coming to the Shopify app store, allowing retail brands to tap into Web3 and engage with their communities. camgthompson reports
), will now be accessible to retailers on Shopify. Businesses can use the app to expand their loyalty programs and provide customers with engagement-based challenges, discounts and exclusive drops.popular retail brands like JuneShine and Topicals into its ecosystem.
Breana Teubner, chief operating officer of TYB, told CoinDesk that the company aims to help brands increase their community engagement through Web3 technologies and onboard as many Web2-native businesses as possible to decentralized ecosystems. “We want to bring TYB to brand communities, and it's very simply a tool that allows brands to directly connect with, prompt and engage their communities,” said Teubner. “The Shopify component is really closing the loop on allowing the brand community members to redeem their collectibles for cool perks.”
Alex Danco, director of product at Shopify, said TYB is changing the way brands interact with their customers. "Token-gating is the next frontier of loyalty and buyer engagement, and we're thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere," said Danco in a press release.
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