Large Web2 companies bring resources that could increase mass adoption in the web3 industry, says amarmic, founder of Paris Blockchain Week.
. Amar said that the growth of Web3 is beneficial for the blockchain industry, as it can promote wider adoption of digital assets, potentially opening the door to other industries. He told Cointelegraph:
“Now that we’re opening up to brands, we’re talking IP, we’re talking innovation, we’re talking marketing. It opens up to luxury brands, to fashion brands, to art, to real estate, to so many industries. So, I think this Web3 movement is very good because it creates mass adoption for crypto and blockchain at the end of the day.”“The Web2 players and tech giants are coming, so we’re very happy to have Google or Amazon or SAP part of the event.
Amar addressed concerns about whether the entrance of Web2 companies, as well as retail and consumer brands, undermines Web3’s mission of decentralization. He believes that while the centralized power of these companies is a concern, their resources, tools, platforms and investments can be used to drive change and bring about more governance within Web3 systems.
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