This classic two-door cruiser could represent the future of customizing in the electric era.
The interior is as comfortable as first class on a Graf Zeppelin, with custom-picked seat material and machined switchgear all of Ward's designs. The Mercury rides low but is not harsh. We wheel out the big lot full of still more potential projects and onto the streets of Southern California’s San Fernando Valley, where the original custom ’49 Mercs first cruised the streets in anger way back in the day, before Ward or even we were born.
As a result, there are a few things that jump out that wouldn’t be acceptable on a Maserati or a Ford but are acceptable on this just becauseis in the free-for-all no-man’s land between massive auto company mundanity and wild-eyed artistic craziness. We notice them when we get a chance behind the wheel.
“I stopped billing the client past a point on because there was so much important non-reoccurring engineering. I think we've talked about this with like, earlier electric cars. Everyone's, in my opinion, a little too DIY. 'Let's keep the barrier down,' they say, but they often do it at the cost of safety, longevity, or reliability. There’s no thermal management on many of those DIY-like project cars out there.
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