Warner Music Promotes Chris Gobalakrishna, Jonathan Serbin to 'Accelerate' Asia Strategy

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Warner Music Promotes Chris Gobalakrishna, Jonathan Serbin to 'Accelerate' Asia Strategy
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Announced today , Gobalakrishna and Serbin are named co-presidents Warner Music Asia, reporting toBoth executives are based in Hong Kong, and they’ll be expected to expand the major music company’s pr

esence across Asia, a goal high on WMG's agenda for several years.in 2019, Robson pointed out the significance of the region and, in particular, China, which had the potential as the largest recorded music market “in a few years.”

The promotions for Gobalakrishna and Serbin, both “hugely talented and experienced execs who’ve already been very impactful at Warner Music Asia,” says Robson of their new roles, is part of that ongoing plan.Gobalakrishna joined Warner Music Asia in May 2020 as senior VP, finance and operations, while Serbin came into the fold November 2020, becoming CEO of Greater China and head of strategic investment.

Warner Music has been steadily building its business in Asia over the past decade, during which time the company has acquired the catalogs of Gold Typhoon and ISS ; launched an affiliate in Vietnam ; and several new labels, including Japan’s +809 and Whet Records ; and welcomed to the region its independent artist and label services arm ADA .

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