Warner Music has unveiled a new partnership with Community, the text messaging platform that powers “one-on-one” conversations between artists and fans.
Warner Music is the first major music company to enter a deal with Community, joining brands like People Magazine, The Shade Room, Slutty Vegan and more in adopting the service.
"Community's model helps us cut through the noise and gives us an authentic, personal, and unique way to reach the superfans," said WEA senior vp global audience strategyin a statement."The direct line helps our artists get to know their fans better and opens up opportunities for them to plug their priorities – whether it be merch, concert tickets, or a new single – knowing they have an engaged and eager audience on the receiving end.
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