Warner Bros Discovery Inc on Wednesday announced it will launch on May 23 its long-awaited new streaming service, christened 'Max', which combines HBO Max's scripted entertainment with Discovery's reality shows.
The Warner Bros logo is seen during the Cannes Lions International Festival of Creativity in Cannes, France, June 22, 2022. REUTERS/Eric Gaillardon Wednesday announced it will launch on May 23 its long-awaited new streaming service, christened "Max", which combines HBO Max's scripted entertainment with Discovery's reality shows.
Prices for Max would range $9.99 a month for the ad-supported version to $19.99 a month for "Max Ultimate" - the ad-free tier that allows 4 concurrent streams. Warner Bros Discovery eliminated "HBO" from the name of the streaming service, which for some viewers connotes bespoke series but repels others.
The service will feature HBO content including multiple Emmy award-winning drama series "Succession" and hit video-game adaptation "The Last of Us."It will also have several new titles based on well-known franchises, including an adaptation of J.K. Rowling's Harry Potter stories and a prequel to popular show "Game of Thrones" called "A Knight of the Seven Kingdoms: The Hedge Knight".
reported its first loss of subscribers in more than a decade. Investors began prioritizing profits over subscriber gains, ushering in a new frugality across Hollywood. Instead, Warner Bros films would enjoy a traditional theatrical release and reap box office proceeds before becoming available on the streaming service.
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