Warner Bros Discovery reportedly mulls break-up in bid to boost stock price

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Warner Bros Discovery reportedly mulls break-up in bid to boost stock price
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CEO David Zaslav is examining several options, ranging from selling assets to separating its Warner Bros movie studio and Max streaming service into a new company, the Financial Times reported

, the owner of CNN and HBO, has discussed a plan to split its digital streaming and studio businesses from its legacy TV networks in a bid to boost its flailing stock price, the Financial Times reported on Thursday.CEO David Zaslav is examining several options for the company, ranging from selling assets to separating its Warner Bros movie studio and Max streaming service into a new company, the FT reported, citing people familiar with the matter.

Paramount Global agreed to merge with streaming-era upstart Skydance Media earlier in July, marking what some analysts have said was a change of guard from media moguls to tech billionaires as David Ellison will take charge of the company. The stock jumped nearly 8 per cent on Tuesday when BofA Global Research analysts said options including a break-up or sale of the company would yield more shareholder value than a status quo.

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