With the midterm elections a month away, ad spending tells the story of what messages the candidates and their backers think will win with voters:
Republicans have ramped up spending on ads about crime while Democrats have boosted spending on ads about abortion rights as November midterm elections draw nearer.
Earlier this year, Democrats were spending virtually nothing on abortion related messaging. Then came the Supreme Court decision, and a flood of. Vriti Jain, who does strategic messaging at the DCCC, said abortion is proving to be an extremely galvanizing issue. "The economy comes up first every single time," she said."Crime comes up often." Abortion comes up less often, but Longwell said that issue matters a lot when the voters start talking about candidates who they won't vote for.
It's part of a trend in Republican messaging as the midterms get closer. According to an NPR analysis of data from AdImpact, Republicans spent close to $40 million on crime-related messaging in September, more than tripling the number of GOP ads on that issue on the air from the month before.While Republicans aren't responding directly to abortion-related attack messaging from Democrats, Democratic candidates have mounted a defense on crime.
"It is critical that candidates head into their election with at least one active or retired member of law enforcement who can go on the record and speak to their performance on the issues of crime and public safety," the March memo said."Given the time and resources that this will require, including vetting the validator, preparing them for potential media attention, and scripting and shooting an ad, the time to secure commitments from validators is now.
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