Retailer wants to use the platform to help it better connect with younger shoppers. FMTNews Walmart Microsoft TikTok
SAN FRANCISCO: US retail giant Walmart said Thursday it had teamed with Microsoft to buy TikTok, the Chinese-owned short-form video app that has come under fire from the administration of US President Donald Trump.
“We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators,” the retailer told AFP. Having access to the social media sensation could help Walmart’s marketing campaigns while tapping into “a rich seam of data” or product development and more, according to Saunders.
TikTok CEO Kevin Mayer said Wednesday he had quit the company as tensions soar between Washington and Beijing over the platform.
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