Walmart’s online grocery lead on Amazon and Instacart is strengthening

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Walmart’s online grocery lead on Amazon and Instacart is strengthening
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Dallas-Fort Worth is getting a big share of the investments that grocery retailers are making in their online capabilities.

Online grocery pickup associate at Walmart Supercenter on Lyndon B Johnson Freeway in Dallas loads an order into the back of a customer's SUV.Walmart holds a comfortable lead as the largest online U.S. grocer, but there’s a fierce battle for No. 2 between Amazon and Instacart., will generate $38.72 billion this year in e-commerce sales, representing 27.6% of the online grocery market, according to new data fromThe Bentonville, Ark.

“Since customers already associate the retailer with grocery, Walmart is poised to capture a large chunk of grocery dollars that flow from in-store to online,” Droesch said. “It’s also investing in its own fulfillment services, so it will be less reliant on Instacart and other delivery services going forward.”Dallas-Fort Worth is getting a big share of the investments that grocery retailers are making in their online operations.

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