NEW YORK (AP) — Walmart has spent three years overhauling its mix of adult apparel to make it stylish as well as sensible for middle America. Now, the...
has spent three years overhauling its mix of adult apparel to make it stylish as well as sensible for middle America. Now, the nation's largest retailer is seizing the. The retooling of the No Boundaries label is part of a strategy to get customers to think of Walmart as a place to buy cool clothes along
Still, winning over customers born between 1997 and 2012 will be challenging given Walmart's heavy competition. The generation of digital natives is known to be price conscious and willing to shop around, frequenting everything from second-hand shops and ultra-fast-fashionOlivia Meyer, 22, who lives in Riverview, Florida, gets inspired by trends on the internet and makes most of her fashion purchases online, typically from Amazon, to ensure quick delivery.
Walmart signaled just how much it wants to get taken seriously as a fashion destination three years ago when it hired Brandon Maxwell, an American designer who has dressed celebrities such asIn February, the company hosted social media influencers who focus on trendy but affordable style at a fashion show that featured Maxwell's designer collection, which is sold at high-end Saks Fifth Avenue and Neiman Marcus.
“We have created a brand that is more modern, has better quality, has silhouettes that are more relevant to the Gen Z customer,” Incandela said. “We’re improving the shopping experience, but we have to change that perception."
No Boundaries Fashion Brandon Maxwell Online Retailer
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