Walmart is giving away $98 memberships to moms — and it shows how desperate it is to boost its Amazon Prime rival
, which provides a gift bag for patients who have recently delivered a baby.
Walmart spokesperson Rachel Nipper told Insider"any hospital participating in the Pampers Hospital Gift Program can opt-in to the Walmart+ Pampers Hospital Gift," which on top of the Walmart+ membership includes a reusable fabric bag, a six-count Pampers Sensitive Wipes sample, and literature about newborns. Nipper did not immediately provide a response to an inquiry on how many hospitals participate in the gift program.
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