Wait, Did WarnerMedia Just Make A Huge Leap Forward In the Streaming Wars?

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Wait, Did WarnerMedia Just Make A Huge Leap Forward In the Streaming Wars?
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The streaming wars are to about to really sizzle. Here's what you need to know right now.

to a mix of television-related blogs all about the anticipated original series lineup for WarnerMedia's new streaming platform,

WarnerMedia is in a particularly unique position among rivals in the streaming wars. While Netflix, Amazon, Disney, and NBCUniversal have a number of content cards to play, none of these companies has quite the internal strength for a true future of content play with the tech pipeline that WarnerMedia has given its AT&T leverage.

Thus, the company's recent news of its WarnerMedia Innovation Lab could give the corporation a particular leg up on streaming competitors turbo-boosting its content as it looks to bring various parts of its massive ecosystem together to make new plays in the space.

"We have a portfolio of opportunities to drive," Jesse Redniss, GM, WarnerMedia Innovation Lab told me as he showed me renderings atop a chic terrace hovering over La Croisette at one of the company’s events during the recent Cannes Lions Festival.

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