VW CEO Herbert Diess shared his thoughts on LinkedIn about his visit to Austin, Texas for the South by Southwest festival.
“An event covering the vibrant and very diverse and open minded capital of Texas: tech, culture, film premiers, art, media, gaming, … – and Volkswagen & Porsche beeing Partner first time.
“Volkswagen with a „sneak preview“ of the home coming of the famous „microbus“, probably one of the most beloved historic vehicles of Americans. Not in a static display on a booth but just 4 BUZZes in different colors driving around“The feedback is remarkable! Many Americans are falling in love with the the ID BUZZ, it’s putting a smile on everybodys face, is a great photo Hotspot in Austin – as you can see in all social media.
“According to Scott he never experienced such an emotional welcome for a product in his professional career and he believes that the car can do ground breaking work to lift Volkswagen to new hights in the US market. Scott & his team are well on track to bring Volkswagen back to profitability after decades. We now are having the right products. Electrification opens a window to reinvent the brand for our American customers.
“Demand for ID.4 is already high and Scott is pushing Zwickau to deliver more to the US. Starting this summer there will be some release because we are starting and then ramping up our Chattanooga site for additional 100k units of local produced ID.4.Governour Gregg Abbott – knowledgable, straight forward, very business oriented, he is attracting a lot of new investment to Texas in green energy: Texas is already first in wind energy and close to become first in solar in the US.
“Then artwork and music: Porsche contributed with an exposition of design studies and projects which did not make it into series production. Very interesting not only for Porsche enthusiasts accompanied by a live music performance in club atmosphere with King Princess. Definitly a raising star, impressive performance – she was very happy to perform on stage again after nearly 2 years shutdown. One could feel that.Earlier this week, VW confirmed its new $2.
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