Old, tough, dependable and half-forgotten, Shed and the VW Bora have plenty in common 💪
This week’s lesson is that there are always at least two ways of looking at the same thing. Shed is currently walking like a post-hernia op John Wayne after a dozy sheep sprang out from its hiding place in the hedge to bring him and his Royal Enfield down in an untidy heap. To cut a long story short, the result was one dead sheep, one bent motorbike, and a stramash in Shed's BHS Y-fronts caused by him attempting to starjump over the bars and not quite making it.
We can extend this ‘different take’ idea to the ad for today's shed of the week, a Volkswagen Bora TDi 1.9 Highline with all the trimmings. What would you think if you saw 'auction price' on a dealer’s ad for it? Would you think it's being sold by auction, or that the dealer was simply trying to say that the car was going cheap?
It would be nice to see the Bora get some recognition. The booted version of the Mk4 Golf did very well in markets where saloons were seen as posh and hatchbacks uncouth – indeed, it outsold the Golf by a factor of five to one in the US where, marketed as the Jetta, it became the most successful model ever offered by a European carmaker – but it was largely ignored in Europe and in the UK in particular.
Where did Boras go wrong? They were seen as old man's cars or, if your company’s fleet manager was buying VWs, they told everyone that you weren’t as cool and thrusting as your Golf-driving colleagues. And they weren’t as sporty, obviously. Thing was though, like Shed’s wedding tackle, that was a case of skewed perceptions because all the engineering evidence pointed to the Bora’s handling being slightly superior to that of the Golf.
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