Volvo says it won't charge for basic software updates like heated seats after backlash against BMW's pay-to-heat plans
Car companies see that gym membership you never use and that streaming service you totally forgot about — and they're jealous. They want some of that sweet, sweet recurring revenue for themselves, so they're locking some features behind paywalls to get it.
But Volvo has its limits. As some rivals seek to monetize every corner of car ownership, Volvo won't charge extra for minor software updates and feature upgrades, according to an executive. "If you are to charge for software updates, it must be a step change in consumer benefit," COO Björn Annwall."We will not ask people who have bought a car for 1 million kronor to pay another 10 kronor to get extra heat in the seat."In a bid to boost profits, carmakers are trying to make money on software services — in addition to selling cars. In some cases, that means
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