Volkswagen assigns a designer to lead the Americas, giving the brand's local affiliate more control over the vehicles it sells car auto cars
last summer, and inherited the goal of taking 10 percent of North America’s market share by 2030 with its many brands. This will be a crucial step in ensuring that the VW brand can pull its weight.
Pavone has been with VW for 21 years, VW said, and has worked at the company’s Brazilian, German, and U.S. in that time. Between 2013 and 2016, he was the head of exterior design for the U.S., and was behind the sixth-generation Jetta and the American-market Passat sedan.Meanwhile, in South America, he spearheaded the design of the VW Nivus/Taigo. That was the first-ever Volkswagen vehicle designed in South America and produced in Europe. He was also behind the Virtus.
“My experience – being born in Sao Paulo, working at HQ in Wolfsburg for seven years, five years at the Design Center California and seven years as Design Director at VW South America – gives me the right understanding about the trends and requirements from each region,” said Pavone. “Communication with the Design Headquarters in Wolfsburg is key to the perfect balance between regional preferences and Volkswagen DNA.
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