Daily News | Viva Magenta is Pantone’s color for 2023. It’s the powerful red we need.
after 10 Pantone Colors of the Year have hailed from the blue family. I was ready for the passion, power, and optimism of red then. Finally, I got my wish.
Viva Magenta gives me a sense of power. Its clear beauty and dynamism signal the excitement of the future. This is Pantone’s 24th Color of the Year. The Carlstadt, N.J.-based company has been producing the universal color guides that clothing, furniture, and graphic designers rely on worldwide for their products since the 1960s. Today, there are more than 2,000 colors in the Pantone system.In 2000 Pantone began releasing its annual color of the year to call attention to its vast color resources and build its cred as a global trend forecaster.
Ania Schwartzman, a New York-based clinical psychologist and image consultant, points to Viva Magenta’s classic nature when paired with black or gray, but unexpected when matched with rust or pink. “This is not the color you wear to a job interview, but you might wear a bit of it when in a negotiation,” said Schwartzman, who goes by
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