Virginia’s governor has signed a law that allows state colleges and universities to directly pay athletes through name, image and likeness endorsement deals. The law signed by Gov. Glenn Youngkin bypasses NCAA rules. It takes effect on July 1.
Virginia Tech’s Olivia Summiel, left, celebrates with Clara Strack during the first half of a second-round college basketball game against Baylor in the women’s NCAA Tournament in Blacksburg, Va., Sunday, March 24, 2024. Orange team wide receiver Ali Jennings is stopped short of the end zone by Maroon team defender Joshua Clarke after catching a pass from quarterback William “Pop” Watson III during Virginia Tech’s NCAA college football spring game, Saturday, April 13, 2024, Blacksburg, Va.
“The Virginia decision — by the lawmakers there and the governor to sign it — I think really kickstarts it and puts it right at all of our doorsteps,” Manuel said in an interview with The Associated Press.allowed college athletes to earn money from deals with brands or businesses that compensate them for such things as endorsements or personal appearances.
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