Viewer denounces TV ads promoting French language as ‘discriminatory’
A television advertisement promoting learning French is being labelled as discriminatory towards Anglophones.“It was basically making fun of someone who didn’t speak French, so it made me quite perturbed,” Morrison told Global News.
“It basically belittled them and that I find quite shocking to see that in the air from a national broadcaster CBC,” Morrison, said.He says he reached out to the network’s ombudsman but didn’t get the result he was expecting. “One is full of hate…. between two Black men on top of that. Really, really weird,” Farkas observed. “And nothing to really push us to actually learn the language, to be proud of even attempting it or anything. Very discouraging.”“I don’t understand why people are upset with it,” said Ema Colombini, a French woman who recently moved from France.The ads were put together by Impératif Français, an organization which describes itself as a promoter of the French language and culture.
“This is the vision of the person who formulates it and not ours! And we let them! It’s this person who complains who sees what they want to see. And that belongs to them!!!” Perreault wrote in an email to Global News.Meanwhile, the CBC’s head of public affairs, Chuck Thompson, says that while they acknowledge the ad may not sit well with everyone, it is an advocacy ad that meets the Canadian broadcasting industry’s advertising codes as well as their own advertising standards.
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