Businesses owned by women tend to be informal. Women make up 55% of the self-employed
strides proudly across a patchwork of green fields at her farm just south of Hanoi, Vietnam’s capital. Every now and then she pauses to yank up a weed or prune a pomelo tree. Along with a friend, she started an organic fruit-and-vegetable company seven years ago. Since then, the annual tonnage of produce sold has increased tenfold, partly thanks to contracts the firm has won to supply nearby schools. Women are the financial “pillar of the family”, says Ms Dong.
Vietnamese-style Confucianism also plays a part. Combined with nationalism fostered by war, it helps to create a feeling that women have a moral duty to make money. Communist ideology reinforces this norm. Government posters exhorting women to work show them wearing hard hats or military uniforms. Supportive government policies help, too. Maternity leave was increased to six months in 2013, high by regional standards.
. They typically start a business just to make ends meet. Nguyen Thi Hong chops up and sells chickens for ten hours a day in a sweltering market in Hanoi. Along with her husband, she supports three children, her parents-in-law and her husband’s brother. As she puts it, if she did not work, “How else could we live?”
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