From 1,400 people in a Century City ballroom to over 75,000 attendees in Anaheim, VidCon has become a regular stop on the calendar for media executives and talent
Hank Green remembers standing inside the basement ballroom at the Hyatt Regency Century Plaza in 2010 when a fan ran up and presented him with a stuffed anglerfish, a reference to a video he’d posted to YouTube channel he shares with his brother, John, that now has 3 million followers. She had knitted the memento herself.
Today, VidCon is a regular stop on the digital media event calendar — a place for executives to tout new products aimed at creators, for aspiring influencers to get tips on how to grow their audiences and for fans to meet IRL with their favorite vloggers. The annual event draws an estimated 75,000 people to Anaheim and has expanded internationally with fests in London, Melbourne, Mexico City and Singapore.
“Coming to the first Vidcon was a reminder that our viewers were real people and not some algorithm bots liking and commenting on our videos,” explains vlogger Olga Kay, who now serves as the founder and CEO of sock company Moosh Walks.
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