In the age of Savage x Fenty taking over NYFW, this lingerie powerhouse is moving in a new direction—but is it the right one?
reports. “[Customers have] been very vocal about what [they’d] like to see from us in terms of inclusivity, #MeToo, rethinking the fashion show,” Mehas said. “We’re essentially in agreement at this.”
At the meeting, sister brand VS Pink revealed images of its new direction, as well—one aimed to win back its Gen Z market. Asshared on Twitter, its creative team teased an upcoming campaign that featured a group of models of different sizes wearing brightly colored clothing. The image suggested a more body-positive approach to product and advertising, but any information about potential size expansion has yet to be confirmed.
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