The newly appointed Victoria's Secret CEO was vague about the brand's plans to evolve its own marketing:
Author:Dhani MauPublish date:Sep 11, 2019After briefly greeting attendees of the 2019 L Brands Investor Update Meeting on Tuesday, CEO Les Wexner just dove right into it: "Before I begin, I want to just take a few moments to talk about a sensitive subject. More than a decade ago, I severed relationships with a personal financial advisor."
"Maybe some of you can relate to this in a positive way, but at some point in your life, we are all betrayed by friends, and if we haven't, we're really fortunate to have lived a perfectly sheltered life.
About a month ago, Victoria's Secret finally announced that said CMO, Ed Razek, would be leaving. And the company seems to be starting to work towards correcting his mistakes — not to mention, reverse ongoing declines in profits and sales. Mehas was vague about the brand's plans to evolve its own marketing, saying only that the company was "reevaluating" its annual runway show, and that we would see a "refreshed brand experience that celebrates Victoria's Secret as a brand by her for her," those last four words emblazoned against a pink background on their own presentation slide.
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