REYNOLDSBURG, OH—In what the lingerie retailer described as a well-meaning but ultimately misguided attempt to give its customers what they wanted, Victoria’s Secret apologized Thursday for an ill-advised body positivity campaign that included images in which a horse is seen wearing a bra. “Please know that we were…
REYNOLDSBURG, OH—In what the lingerie retailer described as a well-meaning but ultimately misguided attempt to give its customers what they wanted, Victoria’s Secret apologized Thursday for an ill-advised body positivity campaign that included images in which a horse is seen wearing a bra.
“Please know that we were trying our best with the ads that featured a mare wearing a lace push-up bra, and that we are still learning how best to depict bodies of all sizes and types,” said CEO Martin Waters, acknowledging that while he and other top executives at the company believed the horse was depicted in a sexy and empowering light, the advertisement had nonetheless fallen short of customers’ expectations.
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