B.C. changed its rules last month to allow licensed producers to provide samples for retailers to try.
Cannabis convention attendees in Victoria could freely sample the goods on display for the first time in B.C. after the province changed its rules last month to allow for licensed producers to provide samples for retailers.
But with the new regulations around sampling for retailers, licensed cannabis producers can now make better sales pitches, he said. While the COVID-19 pandemic took the wind out industry events, cannabis consumption remained steady. According to 2022 StatsCan data, annual sales of legal non-medical cannabis totalled around $4 billion in Canada.
The camaraderie was evident on the convention floor, where 50 vendors and the approximately 1,000 attendees mingled during the three-day conference. Violet Wild Cannabis Co., based in Chemainus, was recognized as independent retailer of the year by Grow Up on Sunday. The biggest challenge is dealing with the high excise taxes and keeping up with the ever-changing regulations, she said.
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