Viaplay has unveiled a new operating model as it battles the economic downturn. The new structure will see a team of Nordic-based execs taking on local segments and reviewing “their organisat…
Madsen Lindemann himself will become interim CEO of Viaplay’s Finnish operations, alongside his role as President and CEO of the wider company. A permanent appointment is being sought.
Peter Nørrelund, who recently rejoined Viaplay as EVP and Chief Sports & Business Development Officer, will also take on responsibility for the group’s operations in the Netherlands, Poland, Baltics and the UK. The new structure will be in place from July 1, at which point each leader will “review their organizations to ensure full optimisation and focus.” The financial impacts of the changes will be unveiled as part of an update “on or before July 20.”
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